SELF-LIT OLED - the ultimate picture technology Rather than using a backlight, OLED TVs feature self-illuminating pixels. This SELF-LIT technology means that you get 100% colour fidelity, infinite contrast with the deepest depth and stunning detail. Alpha 9 Gen 5 processing for improved sound and vision Now in its fifth generation, LG's mighty Alpha 9 processor optimises sound and vision for spectacular results. Using AI technology, the picture and sound are optimised to best suit the genre - be it movies, sport, gaming or regular TV. With enhancements to picture tone-mapping, background enhancement and upscaling, picture processing is more advanced than ever.
Virtual sound channel up-mixing increases from 5.1.2 to 7.1.2, giving an even more enveloping sound on the LG OLED77C24LA. AI Picture/Sound Pro for professional sound and vision Using a huge database of over one million visual date points, AI Picture Pro uses deep-learning algorithms to recognise content, remove noise and optimise the picture. AI Sound Pro leans from more than 17 million audio data points, identifying voices, effects and frequencies. From here, it optimises the sound by genre, giving a more natural sound quality.
Ultimate detail - Dolby Vision IQ For ultimate detail, in all environments, this LG OLED features Dolby Vision IQ. Dolby Vision IQ version uses data within the signal and light sensors inside the TV to adjust the picture quality for the best contrast. This improves the picture's brightness, without'washing out' the depth. You get a consistent picture quality, however light or dark your room is.Whether you're watching a brightly lit sports event or moody movie, Dolby Vision IQ adjusts to suit. HDR made better, with HDR10 Pro LG's powerful processing also helps in getting the very best from HDR10 material. Whether watching movies or gaming with HDR10 games, HDR10 Pro intensifies the regular HDR experience. HDR10 Pro automatically adjusts the brightness, enhancing colour and detail for a more vivid picture. See the picture exactly as originally intended, with Filmmaker Mode If you're mad about movies, you'll love Filmmaker Mode.
Designed in collaboration with filmmakers and Hollywood studios, Filmmaker Mode lets you experience the cinematic vision, exactly as the director intended. Overriding the TV's own motion and picture processing, Filmmaker Mode presents the correct aspect ratio, colour and frame rate - just as the filmmakers intended.
Made for gaming - with Game Optimiser and more The improved Game Optimiser utilises an enhanced gaming menu, giving you quick access to important settings. There are now five game genre presets, including a new one for sports games. Equipped with 48Gbps HDMI 2.1 sockets, this LG TV is designed to get the very best from today's, and future, games consoles.
ALLM (Auto Low Latency Mode) and VRR (Variable Refresh Rate) mean that your TV automatically adjusts to the optimised settings for gaming - giving you a smoother and faster response. Dolby Atmos compatible sound With a Dolby Atmos processor built-in this LG 77 TV decodes Atmos sound tracks - giving you the potential for an even more immersive sound. With its built-in speaker system and punchy amp, the OLED77C24LA delivers a smooth, well-balanced sound. Welcome home, with LG webOS 22 - the best in smart TV Widely regarded as one of the best smart TV platforms, LG's webOS system continues to set the standard. The latest webOS 22 offers improved personalisation and recommendations.You can create up to six personalised profiles, with individual viewing suggestions, sport alerts and app lists. NFC Magic Tap for content mirroring around your home You can access your webOS TV profile via your smartphone with the NFC Magic Tap app. Even better, NFC Magic Tap lets you mirror content from your mobile to the TV - and not just a single TV. You can mirror content from one TV in your home, to another, using the Room To Room Share function.
This lets you view cable or satellite content on multiple screens, without the need for additional set-top boxes. The hub of your home entertainment - with voice control Featuring LG's ThinQ AI technology, you can control a Home IoT ecosystem with natural voice recognition. With both Google Assistant and Amazon Alexa built-in, it makes it even easier to control your LG OLED TV and quickly access the entertainment you're looking for.
Become more immersed in the onscreen action, with the LG OLED77C24LA. Please note, this Smart TV features third party Apps. These Apps may be modified or withdrawn at any time. There may also be a delay in launching some of the featured Apps. Catch-up TV Apps may vary by region.This item is in the category "Sound & Vision\TVs". The seller is "richersounds_limited" and is located in this country: GB. This item can be shipped to United Kingdom.