LG OLED77CX6LA (2020) OLED HDR 4K Ultra HD Smart TV, 77 inch with Freeview HD/Fr

  
The CX features LGs supremely innovative OLED technology, for ultimate picture quality so you can enjoy your favourite films and sport like never before. Dolby Atmos sound unites with Dolby Vision HDR for a stunningly cinematic experience. Use LGs award-winning webOS smart platform to stream shows from such apps as Netflix, and navigate with the intuitive Magic Remote. And you can interact by voice with this Thinq AI TV via the remote, with both the Google Assistant and Alexa built in. Organic LED tech fuses with 4K resolution for superior contrast, colour and clarity.

OLED pixels are self-lighting, meaning that they can switch on-and-off individually, for the deepest blacks, super-bright whites, natural colours and accurate detail. This revolutionary technology has been mastered by LG for stunning picture quality, and from any angle. Cinema HDR including Dolby Vision.

HDR deepens your view and shows shades previously unseen in home entertainment. Expanding light, dark and every colour in between to extraordinary new levels, this model's picture gets closer to real life. LG's 4K Cinema HDR supports multiple HDR formats including Dolby Vision. This 77 screen has four times the number of pixels than 1080p Full HD TVs, delivering stunning realism, natural motion and incredible detail. Enjoy a picture of outstanding colour, infinite contrast and the sharpest detail.

Alpha 9 Gen 3 Processor. The third generation intelligent processor is optimised for a premium OLED picture of exceptional brightness and clarity. Enhances the viewing experience with automatic maximisation of the contents resolution.

Immersive Dolby Atmos places sound within three dimensions for an enveloping soundscape, with you at the centre. Coupled with Dolby Vision HDR, it's a fully cinematic experience. Bringing the intelligence and convenience of voice interaction to the living room, this Thinq AI TV can listen, think and respond to your questions. AI Sound Pro and AI Acoustic Tuning. Optimises the sound depending on the content, and for the environment in which youre watching.

Displays films in the quality closest to the filmmakers intention. A host of LGs tech including G-Sync, Variable Refresh Rate and Auto Low Latency mode maximises synchronisation and smoothness to provide an optimal gaming experience.

Automatically optimises picture quality based on the type of content youre watching. LGs award-winning webOS platform revolutionises how you experience your entertainment.

With quick and easy content discovery and switching, theres more entertainment available than ever before. You can stream from all the most popular services like Netflix, Apple TV+, Amazon Prime, and Disney+. And with Sports Alert you can receive real-time alerts on your favourite sports while watching something else. Advanced Voice Control & Smart Compatibility.

This Thinq AI TV has the Google Assistant and Alexa built in, so you can get answers to questions while you're watching TV, and control compatible smart home devices. Use LGs revolutionary Magic Remote for voice command, as well as intuitive point, scroll and gesture control, and easy content search. Get a huge variety of channel options with Freeview HD built in. This free-to-air digital service gives access to 15 HD channels (including BBC One HD, BBC Two HD, ITV HD and Channel 4 HD), plus a long list of other channels in standard definition.

This LG TV does not feature the Freeview Play catch-up service. It supports the range of BBC services including BBC iPlayer, BBC Sport, BBC News, BBC Red Button + and BBC Live Restart. The thin and light OLED screen exudes an elegance that merges seamlessly into the home, and is finished with a sleek metallic stand. The item "LG OLED77CX6LA (2020) OLED HDR 4K Ultra HD Smart TV, 77 inch with Freeview HD/Fr" is in sale since Friday, November 13, 2020. This item is in the category "Sound & Vision\TVs".

The seller is "amznltd" and is located in Bolton. This item can be shipped to United Kingdom.

1. Display Technology: OLED
2. Model: OLED77CX6LA
3. Maximum Resolution: 2160p (4K)
4. Built-in Digital Tuner: Freeview
5. Features: HDR TV
6. Smart TV Features: Netflix, Prime
7. Audio/Video Inputs: HDMI, USB
8. Brand: LG
9. Screen Size: 77 in